Reliace Jio might lunch feature phones with voice over LTE (VoLTE) capability to tap the rural and tier-III markets for its data services and mobile business.
According to a report by Economic Times, pricing for these devices could be as low as Rs 1,000 and will come bundled with unlimited voice and video calling, alongside digital content. There will be two feature phones, according to reports, priced at Rs 1,000 and Rs 1,500, and they could hit the market in the first quarter of 2017.
The VoLTE feature phones will have a keypad, front-facing and rear cameras and will run on a lighter version of Android operating system. These handsets will come with Jio’s content applications such as Jio Chat, Live TV and video on demand. Jio will push its digital wallet service, Jio Money Wallet, through these feature phones.
The 4G telco is working with domestic handset maker Lava International and Chinese original equipment makers to manufacture these feature phones. Jio is said to be subsuming part of the selling price to make the 4G feature phones available at about Rs 1,000 (about $15). The cost of making the phones is about $25 and they are usually sold for about Rs 2,500. The initial batch of feature phones could have branding from both Jio and Lava and will be sold through their respective retail channels to reach a wider market, the people said.
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According to a report by Economic Times, pricing for these devices could be as low as Rs 1,000 and will come bundled with unlimited voice and video calling, alongside digital content. There will be two feature phones, according to reports, priced at Rs 1,000 and Rs 1,500, and they could hit the market in the first quarter of 2017.
The VoLTE feature phones will have a keypad, front-facing and rear cameras and will run on a lighter version of Android operating system. These handsets will come with Jio’s content applications such as Jio Chat, Live TV and video on demand. Jio will push its digital wallet service, Jio Money Wallet, through these feature phones.
The 4G telco is working with domestic handset maker Lava International and Chinese original equipment makers to manufacture these feature phones. Jio is said to be subsuming part of the selling price to make the 4G feature phones available at about Rs 1,000 (about $15). The cost of making the phones is about $25 and they are usually sold for about Rs 2,500. The initial batch of feature phones could have branding from both Jio and Lava and will be sold through their respective retail channels to reach a wider market, the people said.
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